When
Speed Looks Like Growth (Part 2)
The Technological Trap
Ever-increasing productivity is
possible only in a climate of continually advancing technology. Because of this
fact, our present assumptions leave us no choice but to encourage technology to
expand as fast as possible. Indeed, the new thinking regarding today’s
hypercompetitive global marketplace is that if we are to flourish, we need to
achieve the impossible—somehow to come up with endless, brilliant, cheap
innovation. If we don’t constantly reach new levels of innovation, we get left
behind—as individuals, as companies, as a nation. Contrary to what the experts
suggest, however, the question is not, “How can we begin to function at these
levels?” but rather, “How long can we pursue this insanity before we
self-destruct?”
A consumer society, driven by the
demands of an ever-expanding technology, is inherently self-destructive. The
problem is that as new technologies replace old ones at an accelerating pace,
few consumers or companies can keep up. Only the biggest and wealthiest
survive, which results in the concentrating of both power and capital in
society.
Technology is such an enticing
path to step onto. On the surface, it offers us the solutions to all our
problems. New technology gives us an advantage in the marketplace, allows us
either to produce less expensively or to charge more for newer, higher-quality
products, and enables us to accumulate more capital than our competitors. This
is a short-term view, though. To stay ahead in the game, or even to stay in the
game, we must invest in ever-newer technology, which, as competition
intensifies, becomes more frequent and more expensive.
Consider the computer industry as
an example. “Any semiconductor maker aspiring to hold or gain market share,”
says Charles Ferguson, “must spend enormous sums of money. Current technology
requires, on average, $200 million to $1 billion for each generation of process
development, $250 million to $400 million for each factory, and $10 million to
$100 million for each major device design.”1 And with each new
generation (approximately every four years), the R&D and capital-investment
requirements double. This is not a game any small or medium-sized company can
join. Only the multibillion-dollar corporations can play. In industries such as
this, companies are not merely developing technology to further their own ends;
technology is actually driving companies in an insanely steep spiral of
repeated investment, production, and obsolescence. Not many companies can survive
long in this deadly race, and not many consumers can afford the increasing
frequency of obsolescence.
Ironically, corporate America has
always operated on the assumption that ever-advancing technology is the way out
of the mess, rather than the way in. Organizational America, in myopic devotion
to its own self-interest, never has understood that unbridled technology is
like cocaine. At first it gives you a sense of euphoria and power, a befuddled
optimism that you can accomplish anything. But you quickly become addicted to
it and, as time passes, you find you need larger and larger doses just to keep
functioning at normal levels. It soon becomes a way of life. You live for the
drug. It affects your health and interferes with your everyday obligations, and
eventually you can’t afford it, so you steal (from future generations) or go
into debt to get another fix. It soon controls your life, and it will kill you
unless you can throw off its chains.
Unbridled technology is not a
panacea for society’s ills. It is not even a harmless short-term thrill. It is
a parasite—it thrives and procreates by consuming its host, because the host is
never capable of sustaining both itself and the parasite. Soon the parasite
becomes too large and powerful and burdensome. For the host will never be
composed of only high-tech, high-paid elements. Society’s inherent mix of
mental and manual, high-tech and low-tech members establishes a natural limit
to the practical expansion of technology.
If we do not carefully control
technology’s expansion, it replaces high-paid low-tech workers with low-cost
automated processes, pushes those formerly high-paid production workers into
low-paying service-sector jobs, shifts wealth from displaced workers to those
who own or control the technology, and forces the lower economic levels of
society to go into debt to maintain the lifestyle they are accustomed to. Yes,
they may have a few more high-tech possessions, which they are able to own
because automation has made them more affordable, but life in general,
especially big-ticket items like cars and houses and medical care, become so
expensive that fewer and fewer people can afford them. We wind up with many
workers in low-paying service sector jobs and significantly fewer in high-wage,
low-tech jobs; the average income drops; and the only way we can maintain an
increasingly expensive standard of living is to borrow it from our children and
grandchildren.
Unless we change our assumptions
regarding growth and productivity, there will always be pressure to find newer,
cheaper, more brilliant innovations. And the pressure will multiply over time.
The ideology of progress and growth insists on faster and faster innovation in
a never-ending, ever-expanding spiral of production and consumption. And that
spiral is growing steeper today in nearly every industry. But where is this
spiral leading us? Are we really moving upward and outward, or are we actually
traveling in tighter and tighter circles—like water in a bathtub—before we
finally go down the drain?
Can we afford this materialistic
ideology? I’m talking real dollars and cents here. You don’t have to be an
economist to realize that the suffocating spiral of newer and faster innovation
cannot continue forever. Even if we had inexhaustible economic resources, we
would eventually bump up against very real physical limits. All the technology
in the world can make human beings work only so fast. But we’ll never hit the
physical limits, because we’re already hitting economic limits. Our increasing
productivity is vanishing into the void even as it decreases our overall
purchasing power. It isn’t really making our lives better, not in the
comprehensive sense. Although we are working faster and faster, our standard of
living and real wages are declining. We cannot afford the demands of
ever-accelerating productivity, for it is quickly exhausting and bankrupting
us, individually and collectively.
The
Technological Assumption
A troubling consequence of our
single-minded dedication to increasing productivity is that technology, which
can be a valuable tool to better our individual and collective lives, has
instead become merely an instrument to make individual businesses and the
larger economy grow. Businesses do not develop and invest in new technologies
to better society. That may happen by luck or chance, but the truth is that
businesses develop technologies for the express purpose of becoming more
competitive, capturing market share, and increasing their profits.
This prostituting of technology
leads to some unfortunate end results, partly because we have come to assume a
connection between technology and quality of life that, in fact, does not
exist. This assumption, which I have dubbed the technological assumption,
is the largely unspoken but pervasive belief that quality of life is to be
measured solely in technological terms. In other words, society advances
only as technology advances. Although few would deny that civilization is
more than material comforts, and that quality of life has spiritual dimensions,
the technological assumption is nonetheless so prevalent (we are constantly
immersed in its advertising) that the demands of an ever-expanding technology
dictate both the shape and pace of our lives.
Because of this pervasive
influence, we simply find ourselves measuring society’s progress in terms of
comfort and gadgets and technological wonders—space shuttles, CAT scanners,
high- definition TVs, aerodynamic automobiles, laptop computers, laser
printers, cordless telephones, fax machines, CD players, microwave ovens—and
yet in so many ways these measuring sticks of material progress have
contributed to an ongoing societal decadence.
Television, for example, was
supposed to be (and still might become) a great educational and informational
tool, and yet we are now finding that a generation glued to the tube knows so
little about the world it lives in that its ignorance frightens us. If you
measure its impact by what most Americans watch on a weekly basis, television
has not broadened our horizons. Rather, it has captivated and tranquilized our
minds to the extent that we cannot think for ourselves. We simply listen and
believe. And sometimes we mimic—and that’s when it gets scary. The fault lies
not with the technology itself, of course, but with our use of it, and that use
is effectively orchestrated by big business, which has its own agenda.
Profit-driven technology has in
many ways made our lives easier, perhaps it has even inadvertently made them better
in some ways, but has it made them good? Such conveniences as fax
machines, personal computers, microwave ovens, and cellular telephones have
enabled us to hurry faster, but have they really improved the quality of our
lives? It might be argued they have done just the opposite.
Facsimile machines have taken
away even the pretense that some aspects of business are not urgent. Now
overnight mail is too slow. Everything has to be done now, now, now. We’ve lost
the ability to be patient. As one businessman put it, nowadays people call you
on the phone to tell you your fax line’s busy.
What about the computer? Oh, I
agree, it has made life less tedious—I would have a hard time without mine, in
fact—but I have taught college students who cannot write an intelligible
sentence because the word processor now checks their spelling and their
grammar, and they apparently assume that it can also think for them. They do
not realize that writing is the finest exercise to develop clear thinking. Many
of these same students are calculator-bound and can’t do simple arithmetic in
their brains. An extreme case was the university senior who reduced a problem
on an exam to 2x = 100 and then couldn’t arrive at the value of x
without his calculator.
On a much higher plane, computers
are opening the doors to perplexing moral questions in such areas as nuclear
physics, medicine, and biotechnology. We are walking through those doors
eagerly, without asking whether or not those doors should be opened at all, and
without accepting the responsibility for the potential consequences of our steps.
Technology’s forward march cannot be denied. If it can be done, it should
be done, especially if there’s a profit in it.
And we call this civilization?
Social progress? Yes, we call it that. For we’ve fully indoctrinated ourselves
in scientific capitalism’s (and communism’s) a priori equation:
technological advance = societal progress. The problem with this equation is
one that General Omar Bradley recognized decades ago: “Our knowledge of science
has clearly outstripped our capacity to control it. . . . The world has
achieved brilliance without wisdom, power without conscience. Ours is a world
of nuclear giants and ethical infants.”
The problem is not in developing
new technology that might be of benefit to mankind. Of course we can and should
do this. The real problem lies in making technology work for us, rather than
allowing ourselves to be driven in undesirable directions by technology’s
tendency toward rapid and endless proliferation. “[Jacques Ellul’s] point,” say
William Scott and David Hart, “was that although individuals can control single
machines, the network of machines and organizations is beyond them: ‘If man can
claim to be the master of a machine, and even of every machine considered
successively, can he claim to be the master of the technological whole of which
each machine is a part?’ It is the whole interlocking network of machines that
is the problem. But who, specifically, has the responsibility to control the
whole? Indeed, who has the capacity to even understand the whole, let alone
control it?”2
We are developing new technology
without either the moral sense or the social vision to use it correctly and
control its proliferation. Consequently, it is using us, shaping us because we
refuse to shape it. The technological economy is in control, and we do its
bidding, believing its claim that science, science, and more science are the
three magic keys to human progress and happiness.
The Crisis of the
Postindustrial Society
Let me put today’s high-tech
economy in some kind of historical context. In the early 1800s, 90 percent of
the workforce was involved in agriculture. Farming wasn’t merely the occupation
of choice—it was the occupation of necessity. It simply took nine out of every
ten workers to provide food for society. But increased productivity (mainly due
to technology) changed all that. Technological advancements in agriculture made
farmers more efficient—in two ways. The farmer could accomplish more with his
time, and he could also get a better yield per acre. This has continued now for
nearly two centuries. By 1940, one farm worker could supply ten nonfarmers with
food. By 1980, those ten had increased to seventy-five, and by 1990 less than 2
percent of the total workforce labored in agriculture. The only downside to all
this progress was that it eliminated the need for so many agricultural
laborers.
This wasn’t an economic problem,
however, for technological advances not only caused more bushels per farmer,
they also created numerous new factory jobs. Displaced farm help simply moved
to the cities and took jobs in manufacturing facilities. This shift represented
a significant change in society—the first major change in centuries, in fact.
This, however, was only the
beginning. Over the past century technology has worked a similar transformation
in manufacturing. Technological innovations have made factory workers
increasingly productive. Consequently, we have need today for far fewer
blue-collar workers than ever before. And the recent push to become competitive
with foreign producers has only quickened the pace of job reduction for both
manufacturing and support personnel.
The only problem is that most
displaced manufacturing workers have no comparable-paying jobs to move into, as
did their predecessors in agriculture. And our dilemma today isn’t limited to
manufacturing. In an attempt to become increasingly competitive, nearly every
industry that produces a consumable product is downsizing. The bottom line is
that increased productivity is creating an economy that requires fewer and
fewer workers of all sorts to produce the goods and services we need and want.
And both the competitive nature of our industries and recent technological
trends indicate that productivity will continue to increase.
According to a Fortune
magazine report in August 1992,3 the number of full-time workers in
the United States increased by 13.6 million between 1979 and 1989, but the
median weekly wage of those workers (in 1989 dollars) dropped from $409.13 to
$398.88. The reason for this wage decrease was the nature of the new jobs.
While manufacturing shed some 675,000 jobs, most of them high-paying, 5 million
of the 13.6 million new full-time jobs (almost all in services) paid less than
$250 per week, $13,000 per year—below the poverty level for a family of four.
More than 1.6 million of these new low-paying jobs were in restaurants,
stockrooms, and retail sales (in other words, support functions for
consumer-oriented rather than producer-oriented enterprises).
As a workforce, we have moved
away from making things and toward merely buying and selling things. Because
producing the items we need requires fewer and fewer workers, we have become a
consumer society, the marketplace where the rest of the world can sell its
wares. But what happens when we need only 10 or 20 percent of the population to
manufacture the products we need and want? What do the rest of us do? Do we get
up each morning, as William Abernathy once suggested, and press each other’s
pants? It might be argued that this is exactly what we are doing. A nation of
superfluous service workers is not an economically healthy nation, and never
can be. This is the dilemma of the postindustrial society.
The crux of the issue is that
increased productivity, aimed at making companies competitive (and profitable),
is inadvertently creating a greater division between the haves and have-nots
and is therefore diluting our ability to consume all that we produce, unless we
purchase on credit. Capitalism’s solution to the dilemma of a shrinking
manufacturing workforce is to introduce new products—primarily services—at an
accelerating pace (to perpetually create new jobs to replace the ones we have
eliminated). This curbs unemployment (though not misemployment), pressures us
to consume more than ever before, and keeps the wheels of capitalism spinning,
but how long can we sustain this expanding spiral of debt-driven economic
activity without seeing the whole system collapse? An economy built on an
expanding foundation of superfluous products and expendable workers cannot
endure forever. Technology-driven productivity improvement is fast creating a
society in which the vast majority of us must find work in nonproductive
activities.
J. W. Smith points out that “when
labor is cut from a production process [through the efficiency of technology],
the share of production once claimed by this labor is then claimed by the
owners of capital.”4 The rich get richer, and the poor get poorer,
and the displaced laborer must find employment in nonproductive work. Because
of the social rule “no work, no pay,” nonproductive work will continue to
expand as our need for production workers shrinks. Nonproductive work, however,
does create two very real products: busywork, which is nothing more than making
someone jump through an economic hoop to get a share of society’s total income,
and advertising, which is essential in the art of creating a need for
superfluous products.
Smith estimates that there are
more than “80 million people who are either unemployed or employed
nonproductively.”5 If we divided up the productive work equally, he
adds, we would need to work only 2.3 days a week. “And since only unnecessary
work would be eliminated, there would be no drop in our standard of living.”6
Indeed, imagine all the desirable, society-enhancing things we might accomplish
in our spare time, if we were simply to eliminate all the nonproductive jobs
that our “no work, no pay” social philosophy necessitates.
Smith’s ideas are intriguing, and
they would result in a more equal and sane society, but they don’t even address
the issues of limitless growth and technology-driven productivity. To
effectively rein in these out-of-control economic engines, we must also strive
for fundamental philosophical and structural change.
Any way you slice it, our current
assumptions and the solutions that spring from them make no sense at all, which
is why I’ve titled this book Economic Insanity, an apt description of
our present predicament. But if the capitalist answer is not the right one,
which direction are we to turn? To my knowledge there are only three other
possible solutions:
1. Establish a pervasive welfare
system to support the 80 or 90 percent of workers who are idle, so that they
can consume their share of our increasing production.
2. Return to a more primitive
technological state, which would reduce our productivity and increase the
demand for low-tech workers.
3. Rethink the basic assumptions
of capitalism, including endless growth, self-interested competition,
nonproductive work, and our current system of unlimited capital ownership
(which lies at the heart of both our increasing economic inequality and the
compulsive drive to innovate workers out of their jobs).
Option 1 offers little if any
hope. We’ve been moving in that direction for long enough now that we can read
the writing on the wall. Option 2 is both undesirable and probably impossible.
Only the third alternative makes any sense, and it is this alternative that I
will explore and attempt to justify in the remainder of this book.
The current system is reaching
the end of its useful life. It is creating too great a gap between the haves
and have-nots and is based on the illogical premise that growth equals health.
As with any living organism, though, this premise is valid only to a certain point.
Beyond that point, growth is destructive, and several current indicators
suggest that we have indeed reached that point. Consequently, we have but two
choices. We can either stand by and watch an out-of-control economy devour our
future, or we can replace it with a system that makes more sense for the long
term.
__________________
1.
Charles H. Ferguson, “Computers and the Coming of the U.S. Keiretsu,” Harvard
Business Review, July/August, 1990, 55–56.
2.
William G. Scott and David K. Hart, Organizational Values in America (New
Brunswick, N.J.: Transaction Publishers, 1989), 28–29.
3. “The Job
Drought,” Fortune, August 24, 1992.
4. J. W. Smith, “Wasted
Time, Wasted Wealth,” In Context (Winter 1993–94): 18.
5. Smith,
“Wasted Time,” 21.
6. Smith,
“Wasted Time,” 21.