Not
Everything
That
Grows Is Good (Part 2)
Our
Outrageous Demand for Profits
It is important for us to make a
distinction at this point. Infusing new money into the system doesn’t make
the economy grow. It merely makes growth possible. It supports and sustains
growth. Individual businesses still have to find a way to extract profit from
the flow. And here we come full circle back to Marx and Schumpeter and
Veblen—and to the fundamental problems with their solutions.
Capitalists can steal profits
from employees by paying them less than they are worth, and this happens every
day in the regular course of business. There are many underpaid individuals in
organizational America—underpaid in the sense that they are unable to consume
their share of overall production. Hobson’s dilemma again. Why must this be?
For the simple reason that if organizational America paid its employees enough
so that they could purchase the exact amount of production they add to the
economy, there would be, by definition, no profit, no excessive executive
salaries and bonuses, and no dividends to stockholders. In order to make a
profit, businesses must pay employees a diminishing portion of the system’s
total wealth, must prevent them from purchasing as much as they produce. The
only way to keep this illogical system going, as discussed earlier, is for
businesses to convince their employees to buy today’s production with
tomorrow’s paycheck. But debt is merely a short-term solution. Over time, it is
lethal, because it further reduces the ability of the working class to buy its
fair share of production.
Schumpeter would tell us we can
extract profit by introducing innovations into the system. The problem with
this is that our economic health becomes dependent on continual innovation. We
must perpetually make existing products obsolete by replacing them with newer versions;
we must constantly improve quality, endlessly invent new products, and forever
refine production processes so that we can make things less expensively. This
constant obsolescence and the increase in available products, however, are
filling our lives and our world with junk. I’ve been to the local landfill and
have seen firsthand the mess created by our disposable society. But I also look
around my house and can’t believe all the things my family possesses, and how
few of them we really need or use. And it’s getting worse. As the economy
grows, the total innovation needed to sustain growth multiplies, as does the
waste in the system. This discussion, of course, dovetails with the
environmental argument.
Finally, Veblen would tell us
that profit is the result of financial manipulations by businessmen who
actually sabotage the system. The problem with this source of profit is that it
divorces the financial system from the apparatus of production and consumption
and makes profit an end in itself. In Veblen’s world, just as in Schumpeter’s,
most of the goods that clamor for our spare change (or remaining credit) are
not an end in themselves, items that people actually need or that improve their
lives. Most products sold in today’s market are means to an end, and that end
is profit. They were created, not because we need them or even want them, but
so that someone could manipulate and confuse the productive machinery and
extort a profit from the flow. Production has become a tool of finance, not the
reverse.
“Twenty years ago,” write Daly
and Cobb, “the greatest power over the global economy may have been that of
transnational corporations engaged in production. Today that power has shifted
to institutions dealing with finance. Investment has come increasingly to mean
the buying and selling of productive enterprises rather than their
establishment or expansion.”1
Financial markets, adds Hawken, “reduce acts
of commerce, which always have significant impact on human and natural life, to
mere finance, to a decimal, to basis points, to net present value. We are
turning over the financing of the world, if we haven’t already, to money
lenders whose interests and incentives revolve around minute increments gained
in the sale of abstracted financial instruments.”2 Indeed, financial
manipulation has grown so prevalent that we now have what has been called a paper
economy, or “the direct conversion of money into more money without
reference to commodities even as an intermediate step.”3
Finance as an end in itself is a
scary thing. When money becomes the most-sought-after product, something is
terribly wrong, for money is no product at all. Money is a tool, a pure fiction
we use to ease the exchange of real products. John Stuart Mill described money
as simply “a machine for doing quickly and commodiously, what would be done,
though less quickly and commodiously, without it: and like many other kinds of
machinery, it only exerts a distinct and independent influence of its own when
it gets out of order.”4
Money in our day has indeed
gotten out of order. It has become the most sought after commodity of all, able
to expand exponentially without any reference at all to real economic growth or
contraction. And because of this, an increasingly speculative currency market
has arisen. The financial superstructure in our economy has lost touch almost
completely with the actual production and consumption of goods and services.
Consequently, the world economy is becoming what Willis Harman calls “one vast
gambling casino.” The ballooning derivatives market—a universe of side bets as
far removed from Veblen’s financial superstructure as the superstructure is
removed from the real world—is the latest manifestation of speculation gone
crazy.
To illustrate how out of control
money is, consider that annual world trade exceeds $3 trillion. World financial
flows, on the other hand, reach nearly $100 trillion per year. What this means,
says Harman, is that less than 5 percent of the “funds sloshing around the
globe” have anything whatever to do with “goods and services that enhance human
life.”5 To put it mildly, both the world economy and the American
economy are growing more and more distant from the real world in which people
eat, sleep, live, work, die, and consume. The mitotic propagation of money has
totally overwhelmed the direct, beneficial type of transactions in which people
buy and sell products to better their lives.
In our out-of-control economy, we
have too intense a demand for profit, especially profit derived from
speculation. There is, however, a vast difference between money and real
wealth. Money, which can be created out of thin air, can also grow endlessly.
The real, physical economy, on the other hand, is bound by equally real,
physical limits. In essence, much of the growth we have seen in recent years
has been nothing more than a clever mirage. But growth we must have, even if it
is illusory growth, because without growth, capitalism dies.
Capitalism, no matter whose model
you like, requires a constantly expanding market, requires that luxuries become
necessities, that we constantly improve and replace products in an endless
upward spiral, that we extract an increasing amount of profit, and that we
infuse new money regularly into the economic flow. Everyone agrees on this.
These are the assumptions behind everyone’s solutions. No one questions the
insanity of the system at its most fundamental levels.
But is the system never satiated?
Must we forever buy and sell an increasing number of products, introduce new
luxuries, transform old luxuries into necessities, make technologies obsolete
at an accelerating rate, shop till we drop, worlds without end? The answer is
apparently yes. The capitalist economy must grow. The alternative is, well,
unthinkable. “When the monster stops growing,” explain the owner men in
Steinbeck’s Grapes of Wrath, “it dies. It can’t stay one size.”6
Growth is the most fundamental assumption of capitalism. For without growth
there is no capitalism, because there is no profit, no surplus to turn
into capital.
Burning
Muscle
The growth assumption worked well
for many years. The supply of goods and services has grown and grown and grown,
and our technological progress has been impressive. But what we never asked
ourselves was where this line of thinking would take us. Is our path a
never-ending upward spiral, or does it end somewhere, and, if it does, where
does it end and how? I suggest that we are now beginning to learn the answers
to those questions—some of them are economic, some environmental. Our economy
is spiraling out of control, the slope is steepening, and to move forward we
must accelerate our climb—we must reach the next level more rapidly, at greater
velocity, or we won’t have the momentum to carry us to the next, even higher
and steeper level.
This is why we are experiencing
such an incredible demand for profits in our economy, why companies are so
glued to the short-term bottom line. If they don’t have the capital to jump
right now to the next step, which very often is dictated by new waves of
technology that are hitting the shore with increasing frequency, they will be
left behind—forever. They will never make the next step.
Aside from the disconcerting fact
that intense competitive pressures are leaving numerous businesses in the dust,
even more ominous is the fact that the economy also is abandoning millions of
individuals. The economy, says Edward O. Welles, “has grown more Darwinian. The
highly skilled prosper. The skilled survive. The unskilled fall prey to change.”7
Soon only the most educated and productive workers will occupy high-paying
jobs. What will happen to the rest? How will they find enough cash to hold up
their end of the equation, consumption, while the efficient and highly
capitalized few quicken their already frenzied pace of production?
Unfortunately, the economy is not
a machine that we can control scientifically. Rather, it exhibits the
characteristics of a living system, and all living systems are, by nature,
self-limiting. They grow normally to a certain point, after which they plateau
and eventually decline. And the faster living systems grow, the sooner they
reach their natural limits. If we try to push them past those limits, we damage
them. And we have definitely pushed the economy past its natural confines.
Like a marathon runner at the end
of the race, we’re no longer burning fat reserves; we’re burning muscle.
Specifically, we’re burning out viable businesses and we’re burning up the
middle class, creating a two-tiered society, and the lower tier is increasingly
incapable of consuming all the products the upper tier is busily creating with
its overabundance of capital.
Living
beyond Our Means
One reason we have managed, on
the whole, to stay on the steep upward growth spiral without collapsing is that
we are extracting our natural resources and transforming them into products at
an ever-increasing rate. We are using up many renewable resources faster than
we can replenish them. And we are depleting our nonrenewable resources more
rapidly than ever. In essence, the world economy is living beyond its
collective means. If we look at the global economy as a business, it is headed
for financial ruin. As Paul Hawken reminds us, “No business in the world can
long survive on its capital reserves. Every businessperson understands this,
yet many ignore the fact that this same principle applies equally to energy and
the environment.”8 Our collective human business, the world economy,
is not living on its current energy income, but on its capital reserves. Any
business that pursues this strategy will be bankrupt as soon as the capital
runs out.
The economy has reached and
exceeded its natural limits, but we fail to admit it. We try to force it to
grow, and so it has become like an athlete on steroids: in many ways it is
inhumanly strong and agile, but because the growth is artificially induced, its
long-term well-being is compromised, it is developing severe emotional
irregularities, and it is even beginning to acquire certain freak
characteristics. It is definitely not what you would term healthy.
The
economy has reached a point at which the old theories no longer work. Our
accepted explanations of economic phenomena are now the equivalent of Newtonian
physics. They worked well up to a point, but are now inadequate. What we need
is a new economic theory, based on different, sounder assumptions. We need an
economy that can provide for our needs without being dependent on perpetual
growth.
_________________
1.
Herman E. Daly and John B. Cobb Jr., For the Common Good: Redirecting the
Economy toward Community, the Environment, and a Sustainable Future
(Boston: Beacon Press, [1989] 1994), 436.
2. Paul Hawken, The Ecology of
Commerce: A Declaration of Sustainability. New York: HarperCollins, 1993),
94.
3. Daly and Cobb, For the Common Good, 410.
4. John Stuart Mill, The
Principles of Political Economy, vol. 2, bk. 3, ch. 7, 9th ed. (London:
Longmans, Green: [1848] 1886), 9.
5. Willis Harman, “Whatever
Happened to Usury?” World Business
Academy
Perspectives 6, no. 2 (1992): 20.
6. John Steinbeck, The Grapes of Wrath (New York: Penguin
Books, 1976), 33.
7. Edward O. Welles, “It’s Not the
Same America,” Inc., May 1994, 98.
8. Hawken, Ecology of Commerce, 181.